First there was radio, and we listened with

our ears. Then there was television and we watched with our

eyes. Computers allowed us to learn with our hands. Today,

through Corporate Internet Radio, we have the best of all those

worlds combined, leading to a 400% increase in user information

retention.

The Corporate Internet Radio toolset combines the tools and

experience of two communication-focused companies with

templates and a customizable process. MentorU.com, a company

that focuses on rapid content delivery from business experts,

teamed up with wsRadio.com, who produces and broadcasts

Internet radio shows.

The partnership developed as MentorU started broadcasting a

weekly Internet radio show through wsRadio.com, called

"Business Best Practices Radio" in September of 2004 .The show

featured Jesse Wacht, co-founder of MentorU, as host and Howard

Putnam, former CEO of Southwest Airlines when it was a startup,

as the contributing editor and monthly Q&A Show participant.

Said MentorU's Wacht, "Since 1999, our experience in

producing web conferences and rapid online learning content,

with 40 other experts like Howard Putnam, kept us focusing on

the message and the messenger. In 2001 we expanded that to

transmitting industry and internal content for companies within

elearning centers. The last two pieces were our rapid

multimedia authoring tool combined with the wsRadio show."

Still airing every Friday at 8am PT, "Business Best Practices"

was the first show to combine online lessons with archived

interviews as a more time effective and "recipient controlled"

way to acquire knowledge. Chris Murch, President of wsRadio,

commented " The concise and targeted online lessons that

Business Best Practice Radio was providing its' listeners

before and after the show via its' web site, created a new

value proposition for a radio show segment.

This led us to nine months of weekly discussions about how a

private radio show could be used to more effectively replace

many current uses of more expensive but less effective

conference calls and web conferences, as well as the value of

enhancing a company's current training, marketing and

internal/external relationship development strategy."

Said Murch, "Professionally produced radio interview

segments always have to be short, concise and targeted, so as I

listened to the communication of knowledge objectives Business

Best Practice was trying to help clients fulfill, the potential

to use a private radio show in a new way became obvious. But

it's really the CEO feedback on the user friendliness, impact

and digestibility of our new communication delivery approach

plus Howard's input that helped us finalize a simple package

and plan for rapid implementation".

_________________________________________________________

Jesse Wacht, the "Bottom-line Guy" of http://www.MentorU.com
and http://www.RapidKnowledgeDelivery.com,
where you can see and hear how at http://www.RapidKnowledgeDelivery.com/overviewA jwacht@mentoru.com