The Pay Per Click Marketing Game

As an advertiser you're probably tired of playing the bidding wars by being forced into paying top dollar for good keywords. This is particularly true in when advertising in highly competitive markets while having to deal with click fraud and junk traffic that hardly converts or is barely profitable.

Fortunately for both small and large advertisers on the 'net today there are many other players in the pay per click traffic business that can deliver a constant stream of inexpensive traffic to your sites. Let's look at three options currently available.

Microsoft entered into the pay per click advertising business with the release of adCenter. So far it has proven to be a good alternative and has quickly gained popularity with former Yahoo and AdWords advertisers. Even still with its wide appeal as an advertiser using adCenter it is possible to get massive amounts of traffic with competitive keywords without having to break the bank.

One of the lesser known traffic networks out there is an outfit by the name of GoClick. Even though you have to bid using GoClick, you can buy keywords for incredibly cheap prices in the pennies. Quality can be a bit of a problem but GoClick is good if you are promoting a mass appeal type product in the health or wealth markets as your ads tend to be displayed on sites that are not highly relevant to your chosen keywords.

StumbleUpon is a new kind of traffic site. On one hand they are a social bookmarking site yet they also sell off traffic. StumbleUpon traffic is targeted based on the use of a special toolbar that users install on their computer which then keeps track of the types of sites they visit. They can then "stumble" a random page and be taken to an advertiser's page. In spite of the potential quality issues, at only five cents per click StumbleUpon can deliver thousands of visitors per day and be hugely profitable.

So we have covered the three viable alternatives. For the new marketer it is important to note that when starting a campaign for a new site or affiliate promotion you should not pay for traffic... It can cost a bundle with no guarantee of any kind of return on investment.

Instead for brand new sales pages or affiliate promotions you should focus on using blogs, social bookmarking sites, article marketing or other forms of free yet incredibly effective techniques to drive good quality traffic.


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